COTTON ON BODY – EMBRACE WHAT’S ON THE INSIDE
What began as an expansion of a leading Australian retail chain in 2007 has grown to have a formidable presence in the world of fashion as well. Since first opening its doors, Cotton On BODY has succeeded in seducing endless amounts of shoppers with enticing “bodies of work” from their delectable collection of women’s lingerie, sleepwear, workout gear and beachwear. Born from the recognition of the wants of customers who shop at Cotton On and wish to buy more than just the usual tees, pants, jackets, skirts or dresses, BODY is a brand that aims to supplement the main one by catering to all other sartorial aspects of a customer’s life. Housed in over 150 stores all over the world, this lifestyle brand with a whole clothing range – intimates, active wear, pajamas, lounge wear, maternity and swimwear. Their products are all designed in house with the BODY girl in mind – not only is she fun, optimistic and open-minded, she also believes in a balanced healthy lifestyle, is always empowered to feel happy, beautiful and perform at her best for everything she does.
FROM COTTON ON
Cotton On BODY started as an extension of Cotton On, which was established by Nigel Austin in his hometown of Geelong, Australia in the late eighties, when acid wash and lycra ruled the fashion world. With strong family ties to the garment industry – founder Austin’s father owned a manufacturing and importing business and Austin himself spent his school holidays learning the ropes from his father in Hong Kong. It wasn’t until he was 18 years old did his entrepreneurial spirit start to kick in, and he headed to the Beckley Market in Geelong with an armful of sample denim acid wash jackets to sell. While people loved his jackets, he was unable to make a sale. Unfazed, he returned to sell them at reduced prices and they were instantly sold out. Soon afterwards, his business took off quickly and Cotton On was founded in 1991. Today, the Australian fashion apparel giant has over 1000 outlets in countless locations all over the world.
Beginning with just a clothing line for women, the company has expanded to operate 8 other labels, including Cotton On Kids, BODY, Rubi Shoes, Typo, Factorie, Supré and Free. For the main brand’s One launch, which offered comfortable cotton shirts in basic designs and colours offered in variety of necklines from scoop, crew and V-neck, notable Australian TV personality Lara Bingle was roped in to be the spokesperson. She was also involved in designing swimwear for the BODY label. With all its sub-labels, this Aussie label has become known for its affordable and gorgeous fast-fashion clothing for men, women, teenagers and children.
What is Cotton On Body HK most popular for?
Play up your fun and flirty side and embrace what is on the inside with the selection of underwear, workout gear and swimwear available at Cotton On BODY. Moulded from sensuous, luxurious fabrics including lace, silky microfiber and glossy satin, there is none of that feeling of being caged in your bras and undies anymore. You can also relax at home in ultimate comfort with the range of pyjamas, jumpsuits, hoodies, dressing gowns, bathrobes and lounge pants. When it is time to workout at the gym, the dance studio or the running track, look to the fitness wear collection of tights, sports bras, bralettes, crop tops, tights and leggings. Heading to the beach to swim or just to bathe in the sun? The bikini range here has all the must-haves for each body type, with a wide range of sizes to cater to all.
SHOP COTTON ON BODY ONLINE IN HK
Dedicated to delivering the best clothing and undergarments at prices that are as good as a clearance sale at a department store, there is no denying that this label offers the best value-for-money options out there. So don’t hesitate anymore, buy Cotton On BODY online in Hong Kong at the best price at ZALORA HK today. The many payment modes and top-notch exchange policies will ensure an enjoyable online shopping experience. Shop stress-free now at one of Hong Kong's leading online store and also enjoy a $100 discount coupon code when you sign up for our newsletter to stay up-to-date with any upcoming promotions.