Original Content from Filment Ho Thread SG

Last week, British fashion label Jack Wills made its exclusive online debut in Asia on ZALORA and unveiled its Spring/Summer 2018 Collection on 15th March at Spanish restaurant FOC Sentosa with a fashion trunk show.

The event saw more than 50 guests in attendance, including media personalities and fashion influencers from across the region with the likes of Cecilia Ngan, Zoe and Christoffer from Hong Kong, Seo Hee Jin from Taiwan, Reggy Alexander from Indonesia, Gino M. Santos from the Philippines, as well as Alan Wong and Justin Bratton from Singapore.

Guests were given an exclusive look at the key pieces from the collection and treated to delectable tapas, a live DJ set and intricate henna designs created by local artists from Henn.Drawn.

Founded by then 23-year-old Peter Williams in 1999, Jack Wills was established as a single shop in the seaside town of Salcombe in England. The brand has always been recognised for its heritage-inspired classics with a modern spin. It has since expanded to be a global brand with over 80 stores around the world.

This year’s Spring/Summer collection, titled “Times of Change”, once again echoed the brand’s proud British heritage, reflecting the carefree, insouciant and laid-back attitude of the British sartorial style.

Layering and functionality take the reins in this collection, featuring versatile yet elegant Ready-To-Wear pieces with vibrant accent hues, intricate prints and floral details. As far as outerwear goes, the hoodies, bomber jackets, denims and parkas remain clean, uncomplicated but stylish.

The Jack Wills’ Spring/Summer 2018 Collection, now available on ZALORA, comprises of over 200 selected pieces of womenswear, menswear and accessories. The collection is also available on ZALORA Indonesia, Malaysia, Taiwan, Philippines and Hong Kong.