Speedo: A Legacy of Innovation in Swimwear
For over a century, Speedo has been synonymous with excellence in swimwear. From humble beginnings on Australian beaches to becoming a globally recognized brand, Speedo's commitment to innovation and performance propelled it to the forefront of the aquatic world. The company rebranded as "Speedo" in 1928 with the launch of the revolutionary Racerback swimsuit. This pioneering non-wool design offered greater freedom of movement, marking a turning point in swimwear history. Inspired by this, staff member Captain Parsons coined the slogan 'Speed on in your Speedos,' cementing the brand's name.
Speedo prioritizes performance in every aspect of its swimwear design. Introduced in the 2000s, the iconic FASTSKIN line, featuring sharkskin-inspired suits like the one worn by Phelps when he became the first swimmer to win eight medals at a single Olympic Games, revolutionized the sport. The brand's commitment to innovation continued with the LZR Racer suit technology, which proved exceptionally effective and made countless contributions to the world of swimming. They were the first to utilize nylon in swimsuits (1957) and introduce chlorine-resistant fabric (1994), showcasing their dedication to performance and durability. Today, Speedo remains a dominant force, sponsoring major events like the Olympics and continuously developing cutting-edge technologies like FASTSKIN and IQfit™. From Olympic champions to everyday fitness enthusiasts, the brand has carved a niche by offering innovative and stylish swimwear.
Dive Deep into Performance with Speedo Swimwear
While Speedo remains a dominant force in competitive swimming, the brand understands the importance of catering to all aquatic enthusiasts. Their product range has expanded significantly, offering a wide variety of swimwear options for men, women, and children. From performance-focused competition suits like the iconic FASTSKIN line to comfortable and stylish recreational swimwear, Speedo caters to every need and activity level. Additionally, Speedo offers a comprehensive range of swim accessories, including goggles, caps, towels, and poolside footwear, providing a one-stop shop for all your aquatic needs. Whether you're a seasoned athlete, a recreational swimmer, or just hitting the beach for some fun, Speedo has the perfect swimsuit to elevate your experience in the water.
Speedo Today: A Commitment to the Future
Speedo continues to push the boundaries of swimwear innovation. Their dedication to sustainability is evident in the ECO ENDURANCE+ line, featuring swimwear crafted from recycled materials. Technological advancements continue with the development of cutting-edge features like Biofuse technology for customized goggle fit and Aqua Sphere and Hydro Pulse technology for improved vision and reduced drag. Speedo also recognizes the importance of inclusivity, offering a wide range of sizes and styles to ensure everyone feels confident and comfortable in the water.
Who owns Speedo?
Speedo is currently owned by the multinational corporation, Pentland Group. Pentland acquired Speedo in 2000 and has continued the brand's legacy of innovation and excellence in swimwear.
What makes Speedo unique?
Speedo stands out for its unwavering dedication to innovation and performance. Here's what sets them apart:
- Cutting-Edge Technology: Speedo prioritizes performance with features like compressive fabrics, strategic seams, and innovative materials designed to help swimmers achieve optimal speed and efficiency in the water, pushing the boundaries of swimwear technology.
- Extensive Range: Speedo offers a variety of styles and sizes to ensure a snug, supportive fit that flatters your body type and allows for uninhibited movement. Whether you're a competitive swimmer, a fitness enthusiast, or simply enjoy a leisurely dip, Speedo caters to all with a diverse range of swimwear, goggles, and aquatic accessories.
- Durable Construction: Speedo swimsuits are built to last. Chlorine-resistant fabrics ensure your suit retains its shape and vibrant colors for extended use.
Is Speedo swimwear true to size?
Speedo swimwear runs true to size based on a slim-fit design. This means the suits are intended to fit close to the body. However, it's crucial to consider that unlike regular clothing, swimsuits perform best when they feel slightly snug when dry. This ensures a secure fit in the water, preventing drag and gaping. To guarantee the perfect fit, refer to the size charts available on ZALORA to help you find the ideal size for your body type.
What is Speedo famous for?
Speedo offers a wide range of swimwear, goggles, and equipment for swimmers of all levels.
Speedo FASTSKIN LZR 2.0 swimsuit
A favorite among competitive swimmers, this top-of-the-line racing suit features a Lamoral® space technology coating developed for satellite protection, providing excellent durability and water resistance. Its double-layer compression fit with seams strategically placed along the body's lines connects the core muscle groups, enhancing stability for greater power generation. The Fastskin LZR 2.0 helps reduce drag and maximize power output, enabling peak performance in the water.
Speedo ECO Endurance+ swimwear
Speedo's chlorine-resistant line is a perfect choice for recreational swimmers and fitness enthusiasts. Crafted with the unique ENDURANCE+ fabric, these swimsuits are quick-drying and 100% chlorine-resistant, preventing fading and deformities caused by chlorinated water, ensuring long-lasting durability. One of the yarns used is made from 100% post-consumer waste, such as recycled plastic bottles, making it an eco-friendly option. This line offers an ideal balance of affordability, durability, and comfort, rendering it a popular choice for lap swimming and regular pool use.
Speedo FLEXΣ 2: swimwear
Speedo's FLEXΣ 2 series is a FINA-approved swimwear range that utilizes the innovative "FLEX Σ II" material. This cutting-edge fabric offers a unique combination of high elasticity, water repellency, and a comfortable fit, while its optimized thickness contributes to enhanced speed in the water. Additionally, the FLEXΣ 2 series incorporates a shaded surface treatment that effectively covers the body lines, providing a streamlined silhouette. Designed for training, these suits feature a large back hole for efficient water drainage and V-shaped shoulder straps that prevent any hindrance to shoulder movement, allowing for a comfortable and unrestrictive swim experience.
Speedo Biofuse 2.0 goggles
Speedo's BIOFUSE 2.0 swim goggles take comfort and fit to unprecedented levels, featuring the brand's best-selling Biofuse® technology alongside a patent-pending push-button mechanism and super-soft seals. The flexible yet strong internal frame design stretches and adapts for a super-snug, stable fit. The newly crafted lens shape offers excellent peripheral vision, ensuring an unobstructed field of view. The patent-pending push-button mechanism allows for fast and secure fitting, while the stylish low-profile strap with traction gears ensures a secure and comfortable wear. A spray Anti-fog coating on the lenses provides crystal-clear vision underwater, giving you confidence with every swim. This advanced goggle range also includes polarized and mirrored options for enhanced visual clarity.
Speedo Aquapulse Pro goggles
Speedo's Aquapulse Pro goggles redefine comfort and performance. The frameless design and innovative sidearm provide a secure, leak-free fit with reduced pressure. IQfit™ technology delivers a customized seal and minimizes marks around your eyes. Wrap-around mirrored lenses offer exceptional peripheral vision and clarity, ideal for racing and outdoor swims. The anti-fog coating and 100% UV protection ensure a confident and comfortable experience in any water condition.
Speedo Hydropulse Pro goggles
The Speedo HYDROPULSE PRO swim goggles combine long-lasting comfort with a dynamic design. Speedo's innovative Hydropulse™ technology actively expels water from around the lenses, guaranteeing a consistently clear view. Anti-fog, anti-scratch, and UV protection coatings work in harmony to safeguard your eyes from external irritants, optimizing your underwater performance.
Is Speedo FINA approved?
Yes, Speedo is a FINA-approved brand. Speedo offers a range of FINA-approved competition swimwear, including the iconic LZR Racer series. These suits comply with FINA's regulations regarding materials, design, and buoyancy.
How do you take care of Speedo swimsuits?
To ensure your Speedo swimsuit lasts a long time, follow proper care instructions.
- Rinse your swimsuit thoroughly with clean, cool water immediately after each use.
- Hand-wash your swimsuit with a mild detergent specifically designed for delicate fabrics.
- Lay your swimsuit flat to dry in a cool, well-ventilated area. Do not wring or dry clean your swimsuit.
- Avoid prolonged exposure to direct sunlight, as this can fade the colors of your suit.
Shop Speedo Online On ZALORA Hong Kong
Ready to experience the Speedo difference? Head online to ZALORA Hong Kong now and explore a wide variety of Speedo products at ZALORA today! As the leading online shopping platform, ZALORA offers an extensive collection of swimsuits, beachwear, one-piece, bikinis, tankinis, bikini tops and bottoms, rashguards, bathing suits, and many more! ZALORA features multiple brands and styles including arena, Rip Curl, Billabong, Gourami, Sunseeker that will definitely spoil you. With just a click of a button, ZALORA Hong Kong will bring your accolades right to your doorstep at lightning speed. Plus, with additional perks like cashbacks, 30-day free returns (T&C applies), and a myriad of payment methods for your convenience, what’s there not to love? Shop now at one of Hong Kong's leading online fashion stores and get the best deals, discounts, promos, and voucher codes for the latest clothing, shoes, bags, and accessories only here at ZALORA Hong Kong. Start shopping today and embrace your active life with Speedo!