Under Armour: An American High-End Functional Sports Brand
Under Armour is an Amercian company that sells professional sports apparel, accessories and shoes. Founded in 1996 by Kevin Planck, he was first inspired by the sweat-soaked T-shirts worn under his jersey which made him feel uncomfortable and tired of changing it during practices as he was the leader of the university's football team. Hence, he used all his savings to invest and develop a T-shirt using moisture-wicking synthetic fabric, which are microfibers, which could allow athletes stay dry and gives them the edge to boost their performance to the next level. All of the brand's sports gear are made of exclusive high-tech breathable sweat-wicking fabric, which allows athletes to stay cool and light at any time in any environment.
Simple, Breathable and Lightweight Sports Essentials
UOne of the most famous collections of Under Armour is HeatGear. This collection is made of elasticated polyblend that with all of the benefits of UA Compression, which makes it comfortable to be worn all day. With UPF 30 + 's , it protects your skin from the sun's harmful rays and the 4-way stretch fabrication allows greater mobility in any direction. Moreover, the Moisture Transport System wicks sweat and dries fast, which is definitely one of the best choices for work out and training. Despite apparels, you can also shop by categories, for example backpacks, sneakers and hats; or you can also shop by sport activities, such as training, fitness, yoga, etc.,tailoring to different needs of male and female sportholic .
Over the years, the brand has put many efforts in inviting many sports stars for ambassador and collaboration, such as Stephen Curry, who has won the NBA MVP for many times, Olympic swimming champion Michael Phelps, and golfer major champion Jordan Spieth. Even former United States President Barack Obama once wore the 'Presidential Edition' sneakers that specially made for him, enhancing the brand's popularity to the next level.
Who owns Under Armour?
Under Armour is owned and was founded by Kevin Plank, a former soccer team captain who successfully established the brand specializing in performance apparel, footwear, and accessories.
Is Under Armour a good brand?
Certainly! Under Armour is renowned for its commitment to innovation and a diverse product range encompassing athletic apparel, footwear, and accessories gear. Driven by a distinct mission, 'Empower Those Who Strive For More,' Under Armour is dedicated to elevating the performance of athletes at every level and individuals leading active lifestyles with its premium performance pieces. This dedication has propelled the brand's popularity among both consumers and athletes, counting renowned figures such as Tom Brady and Dwayne Johnson, aka 'The Rock,' among its admirers. Notable among Under Armour's best-sellers are the Armour sports bra, HeatGear Armour racer tank, UA Project Rock training shoes, and the signature Stephen Curry shoes.
What is HOVR by Under Armour?
HOVR represents a cushioning technology crafted by Under Armour, employing specially designed foam to ensure comfort, responsiveness, and stability. This technology comprises two primary components:
- HOVR Foam, a soft and responsive material engineered to absorb impact and restore energy during running.
- Energy Web, a mesh layer enveloping the HOVR Foam, delivering essential support and stability.
Shop Under Armour at ZALORA Now
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