Buy Onitsuka Tiger Sneakers & Apparel | Sale Up to 90% @ ZALORA Hong Kong

ONITSUKA TIGER HONG KONG- BEGIN YOUR SPRINT WITH A SPRING IN YOUR POUNCE

Founded in 1949 by Kihachiro Onitsuka - a former military officer in the second world war, the athlete-shoe icon was established in the hope of rebuilding the morale among Japanese youths and men of the post-war generation. Onitsuka Tiger is one of the oldest standing shoe companies in Japan today. They designed their first shoes with a recessed sole to meet the needs of an increase in basketball stars. Subsequently, they ventured into the running shoes genre and worked with a multitude of professional athletes including Tooru Terasaw, a marathon runner in 1953, to develop running shoes that would prevent blisters on long distance runners. With the success and recognition it has gotten from the Tiger shoes men seem to love, by 1955 the largely popular sports footwear label expanded to 500 shops across Japan and by 1977, it underwent a merge to be the Asics we know today. Since then, Onitsuka Tiger can be found in stores all around the world, from Tokyo to Europe, NYC to Singapore, Dubai to Los Angeles and so on.

ONITSUKA TIGER SHOES - ALWAYS TESTED FOR EXCELLENCE

Tiger shoes are constantly tested for excellence. This rings true when Kihachiro convinced the legendary Ethiopian marathon runner Abebe Bikila, also famously known as Barefoot Abebe, that running in a pair of onitsuka tiger shoes would do him more justice. Winning the gold medal in that marathon gave further proof that these shoes were specifically engineered for running and resulted in an overall excellence in performance. Since then, the prominent label has launched a range of products designed for football, running, martial arts, basketball, volley ball, track and field, fencing; golf and cricket etc. By creating shoes that are specific to a sport, Onitsuka empowers the athlete enabling him or her to bring out the best in the athlete.

ONITSUKA TIGER CLASSICS UPDATED WITH THE LATEST STYLES

Featuring a collection of shoe models the world-famous home brand today still updates its footwear repertoire on a regular basis. The Onitsuka Tiger Mexico 66 that sportsmen and sportswomen recognize with high regard, the Onitsuka Colorado 85 and the California 78 are some of the models of shoes that are constantly being updated with the latest styles that are up to date with modern technology and fashion. Available in a selection of highly versatile shades from black to blue to white, newly engineered light-weight materials and fabrics, Onitsuka Tiger shoes seek to empower and inject style into each stride of the athletes with their finely tuned master crafts.

Is Onitsuka Tiger the same as ASICS?

Onitsuka Tiger, ASICS, and ASICS TIGER are the main brands under the umbrella of ASICS Corporation. In ASICS’ portfolio, ASICS is oriented towards sports performance, ASICS TIGER focuses on retro and lifestyle sportswear, and Onitsuka Tiger has a premium positioning with designer collaborations.

Onitsuka Co. Ltd. was originally established in 1949 by Kihachiro Onitsuka, guided by the philosophy of 'Anima Sana In Corpore Sano,' a Latin phrase translating to 'a sound mind in a sound body.' The brand gained recognition for its high-performance shoes, even worn by athletes securing Olympic medals in Tiger footwear. In 1977, Onitsuka Tiger merged with GTO, JELENK, and several sewing factories, evolving into ASICS while maintaining the brand's founding principles.

Following a hiatus, Onitsuka Tiger quietly reemerged in 2002, undergoing a complete transformation to embrace the vintage sneaker trend. Seamlessly blending high-quality athletic shoe technology with stylish elements, the brand acquired a fresh look and expanded beyond footwear. This evolution led to collaborations with renowned fashion brands like Givenchy and Street Fighter. The introduction of Onitsuka Tiger’s 'Nippon Made' line in 2008, a high-end collection crafted entirely in Tokyo with premium materials, revitalized the brand's iconic pieces.

In 2015, the ASICS TIGER subline was introduced within the ASICS portfolio, advocating for the integration of sports technology into lifestyle under the concept of 'Inspired by sport, defined by style'.

Why is the Onitsuka Tiger shoes so expensive?

Onitsuka Tiger shoes often command premium price points, reflecting their exceptional quality and performance. Each step of the process, from the initial sewing to the finishing touches, showcases outstanding Japanese craftsmanship, meticulous attention to detail, and the use of premium materials. This commitment ensures durability, comfort, and style.

SHOP ONITSUKA TIGER ONLINE

If you are looking to make a stylish addition to your sneaker collection, you can simply click on over ZALORA to buy Onitsuka Tiger online in Hong Kong at the best price. Here at ZALORA HK, our excellent return policies together with cash on delivery as one of the many modes of payment will ensure a stress-free and enjoyable online shopping experience. Shop now at one of Hong Kong's leading online fashion store and see how we have taken online shopping to a whole new level.

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